Additionally, it classifies the factors in different categories. Studies of customer behavior in pro kuhnyu 10 2011 pdf re tail stores usually deal with i identification of customers and 2 their buying behavior patterns. Due to increasing selfservice and changing consumer. Abstract the aim of this article is to get the a study to point towards role of packaging on consumer buying behavior. Verbal elements included nutritional information, product information and countryoforigin. It was perceived that in terms of a healthy food products, the packaging had to be nicelooking and appealing to children to make them eat it and to assure mothers that they would eat it. In this study verbal elements of packaging are independent variables and consumer buying behaviour is the dependent variable. Food purchasing behavior of consumers in developing economies has significantly changed due to an. The study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior. Previous research on fmcg products identified that a 1% shift in packaging will result in 88. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the on campus marketing course, as well as the consumer behaviour elective by distance learning. For the purpose of safety, handling, storage, mode of attraction, etc. Understanding the buying behaviour of young consumers. Effect of packaging on consumer behaviour edustore.
Comparative study of cadbury dairy milk and cadbury perk muhammad faisal sultan faculty member department of management science, kasbit abstract consumer buying behavior is the area of interest for all the companies. Effect of product packaging in consumer buying decision by nawaz. However, there is a negative correlation between easytotear pouch packaging r. Roleofpackaging on consumerbuyingbehaviorpatan district.
Thus, the company needs to understand the products or service which consumer needs and wants, which. Influence of packaging on the purchase decisions of young consumers was studied by. Seo content writing\r\nblogs\r\ narticles \r\npress release\r\n2. Not for their upcoming offerings but for their current offerings too. A product appeals to us immediately, when the packaging looks spectacular. The effect of packaging material properties on consumer food quality perception in quickservice restaurants a thesis presented to the graduate school of clemson university in partial fulfillment of the requirements for the degree master of science packaging science by emily kate thackston may 20 accepted by.
The hypothesis is that the packaging, labeling, sample has strong influence on consumer buying behaviour. It has been estimated that 6070% of buying decisions are made in the store. The purpose of this study is to find the impact of packaging on consumer buying behavior in peshawar city pakistan. To find out the affect brand image has on the relationship between labeling and consumer buying. Colour of packaging has an important role in helping the customers make apart one. The primary purpose of the present study is to investigate the role of packaging on consumer buying behavior in pakistan. Due to increasing selfservice and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. How does product packaging influence consumer behavior. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. The influence of packaging on consumer behaviour abstract this topic of this research work the influence of packaging on the consumer buying decision for consumers products in imo state was carried out to investigate the influence of packaging on the purpose of this study the questionexperimental research design was adapted to study the firm of confectionary goods, manufacturers. Abstract globally, the term, marketing is not a new phenomenon.
The study includes eight independent variables and one dependent variable. Role of packaging on consumer buying behaviorpatan district,june 2012 primary objective. The field of consumer behaviour is the broad study of individuals, groups or organisations and the process they use to select secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Packaging elements like color, images, typography, and brand name influence how soon the package catches the eye. Using a quantitative method that is to check the proposed model in the context of pakistan and to see the generalizability of the research to the large population. The theoretical framework was established on the secondary data books and articles. Impact of product packaging on consumers buying behavior by ahmed 2014. Pdf impact of product packaging on consumers buying. Bp also plans to build a new plant at the same site capable of making 1. Let us understand the effect of psychological factors on consumer behaviour.
The study of consumers buying behavior and consumer. Evidence from karachi article pdf available december 2015 with 56,490 reads how we measure reads. Consumer preferences and consumer buying behaviour are the major issues that should be taken into account when designing the package for a particular product. Role of packaging on consumer buying behavior patan district north gujarat s. Few actual products seen, but the rest are packages of different sizes, colours and types. Acton 2005 stated that the consumer purchase behavior is defined as consumer buying behavior which is consumed in order to meet the needs of consumers 8. The purchasing behaviour of a consumer is subjected to the packing. Cocacola european partners 20f annual report filed 20191231. Whenever the person passes a business with sporting articles, she will feel an inner. The study of consumers buying behavior and consumer satisfaction in beverages industry in tainan, taiwan. These are also the products that are bought on impulse.
Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Packaging color has an impact on the buying behavior of consumers. May 07, 2017 lack 2005 packaging is used in order to exaggerate the products contents through subtle designs in order to engage and capture the target markets emotional strings and buying behaviour. Particularly with less expensive and low risk products, the consumer has low involvement in the purchase and the only motivating factor is the packaging. Role of packaging on consumer buying behaviorpatan district north gujarat s. She is a key member of a team exploring how technology can be used to enhance the student learning experience. Moreover some researchers investigate impact of package and its elements on consumers overall purchase decision. We wanted to figure out impact of packaging on consumer buying behaviour and to explore reasons behind that. Since packaging directly correlates to the quality of the product and since it affects whether or not a product is noticed on the store shelf, it can impact the purchase for all four of the types of consumer buying behavior previously described. The basic purpose of this it is to find out how such factors are behind the success of packaging.
There is abundant attention paid on the 4 ps of marketing product, price, place and promotion. Consumer behavior is a very interesting field to study. Effect of product packaging in consumer buying decision by. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. The consumer leaves home to get back with a product serving a. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Two factorial approaches are adopted to analyses this influence i. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. To find out whether brand image affects the relationships of packaging on consumer buying behavior. The population in this research is all the customer who ever buy pocky biscuit. Effect of packaging elements on consumer buying behavior. Different types of packaging styles plays a vital role in the life of product. Impact of packing elements on consumer buying behavior. The impact of packaging on consumers purchase decision.
The buying behavior of a consumer is the decision processes as well as the. The relationship between packaging and consumers purchase. The consumer buying decision is strongly based on packaging and its features. Nov, 2016 packaging packaging can be defined quite simply as an extrinsic element of the product.
We predict that packaging color, packaging material, background image, design of the wrapper, printed information, innovations, font style. The psychology of colour influences consumers buying behaviour. To find relationship between labeling and packaging on consumer buying behavior. Packaging is one of the most important and powerful factor, which influences consumers purchase decision keywords. Consumer behaviour articles management study guide. Impact of packaging on buying behaviour of rural consumers.
Labeling and packaging on consumer buying behavior marketing essay. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it. May 01, 2015 role of packaging on consumer buying behavior discussion. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. May 16, 2014 the study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior. Whenever we go to a shop, we instantly judge the book by its cover theres no way around it. Pdf effect of product packaging in consumer buying decision.
Investigating the psychological impact of colors on process. Impact of packaging on consumer buying behaviour pohtam. Impact of packaging on consumer buying behaviour the objective of this study is to determine the role of packaging on consumer buying behavior. Perceiving consumer behavior and evaluation of the consumer performance is of particular importance. A structured questionnaire with likert scale is used to collect primary data. Factors influencing consumer buying behaviour of luxury. Visual influence of packing on consumer buying behaviour of.
In this context quantitative method has been used, the purpose of this survey is to study the various packaging elements that influence the consumers buying behavior. A study on factors influencing consumer buying behavior in. The importance of consumer behaviour as an area of marketing is. Product packaging, buying behavior, consumer behaviour 1. The purpose of this crosssectional survey study is to determine the impact of packaging elements on consumer buying behavior in pakistan.
Thus, understanding how food packaging influences buying behavior is a topic. Pdf impact of packaging on consumer buying behaviour. In the nigerian business environment, mostmanufactured or processed products are sold in packages. Impact of verbal elements of packaging of packaged milk on. Analyses the factors affecting the online consumer s behavior and examines how emarketers can in uence the outcome of the virtual interaction and buying. Schiffman, l, oclass, a, paladino, a, carlson, j 2014, to keep up with the changing consumer needs and wants swell as social trends, allens has had. Consumer behaviour deals with the study of buying behaviour of consumers. Labeling and packaging on consumer buying behavior marketing. Pdf how does packaging influence consumer behavior. Understanding the buying behaviour of young consumers regarding packaging attributes and labels mehmet seckin aday and ugur yener engineering faculty, department of food engineering, canakkale onsekiz mart university, canakkale, turkey keywords consumer behaviour, labels, packaging attributes, purchasing decision. A this is the primary research and data has been collected through questionnaire and for. I bet most of these thugs have never even stepped outside northern ireland\n best gel eyeliner from drugstore san francisco protesters angered by the acquittal of george zimmerman held largely peaceful demonstrations in three california cities, but broke windows and started small street fires oakland, police said. Role of packaging cues on consumer buying behaviour 62 special reference to healthy food products. Impact of packaging elements of packaged milk on consumer.
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