Ola cabs business model pdf

Empower your employees to book their own rides with the tap of a button. Attaching your car to ola cabs is an easy procedure. As they did not need to buy and maintain a fleet of cars, online. Feb 23, 2017 ola cabs business model dynamic insights.

Olacabs was founded in january 2011 by iit bombay alumni bhavish aggarwal and ankit bhati. As one of indias fastest growing companies, they ensure convenient, transparent and quick service fulfillment using technology to make transportation hassle free for everyone. First of all you have a used or brand new car to attached with ola cabs as commercial used but be in good condition. Disclaimer this presentation is just to understand business model of ola cabs. As of now, there are three ways that you can start a business with ola. The online cab aggregators generated revenue through a pay for performance model. As they did not need to buy and maintain a fleet of cars, online cab aggregators partnered with private cabtaxi owners and provided them with modern technology like gps. Reader, school of management, indira gandhi national open university, new delhi, india. By clicking on the accept and register button, you acknowledge that you have read and understood these customer terms customer terms please ensure that you read and understand all of these customer terms before you start using the application, as you will be bound by these customer terms when you click. Ola s offerings on its platform range from affordable ac cabs. Contact details of ola cab company for registration. Ola cabs is indias first aggregator of car rentals and pointtopoint cab services.

You can use the ola partner mobile app to schedule an appointment for regular maintenance and repairs. Other companies that are operating include meru, easy cabs, savaari and bookmycab. Scheduled maintenance is free and will be paid for by ola. How to attach a car with ola cabs to start the business. Startup, promotional strategy, ola cabs, taxi aggregator. Taxi business plan sample executive summary bplans. Nov 11, 2014 olacabs was founded in january 2011 by iit bombay alumni bhavish aggarwal and ankit bhati. Ola cabs gives opportunity to people that they can attach their cars with them and can make very good profit. Ola cabs are india based taxiservice provider company. You can avail an ola cab extremely easily and their trusted drivers will get you to your destination hassle free. Now, instead of owning a fleet, it acts as a link between the customers and cab drivers.

Ola cabs was founded on 3 december 2010 as an online cab aggregator in mumbai, and is now based in bengaluru. Ola started back in 2010 and had the first mover advantage in comparison to. Iosr journal of business and management iosrjbm eissn. Impact of use of mobile apps of ola cabs and taxi for sure. Reduced rates are charged from these corporates as demand increases. Ola also extends its consumer offerings like microinsurance and credit led payments through ola financial services and a range of owned food brands through indias largest network of kitchens under its food business. Impact of use of mobile apps of ola cabs and taxi for sure on. After the trial phase, ola auto expanded to other cities like delhi, pune. Get rid of the hassle of collecting travel receipts and managing reimbursements. Unorganized market is huge 90% and hence potential is high. How does ola cab make money was the big question of choice many people had when ola produce great amounts of venture capital at its whim, ola is that blue eyed boy of the indian startup ecosystem that zomato once was. A look at business model of market leader in transportation.

For the cab registration with ola you have to take following steps to attach your car with ola cabs. Well, ola cabs is a taxi aggregator just an entity between end user and cab drivers. As of 2019, the company has expanded to a network of more than 15 lakh 1. Pdf ola cabsgrowth strategies of a taxi aggregator startup. Using case methodology the author analyses the situation and business.

Well as stated earlier, ola has been through its own set of ups and downs, pivots and uturns with respect to wrt its business and revenue model. Nevertheless, as it is illustrated in figure 2 below, uber is an undisputed leader in ridehaling industry in the global scale in terms of market valuation. In this article we take a look at the business model of ola cabs that has allowed it to stay ahead of the global giant uber in india. It is an online transportation network company founded on 3 december 2010 by bhavish aggarwal and ankit bhati. The case discusses the story of ola cabs, an indian cab aggregator right from its initial days to its global launch. Ola cabs has completely revolutionized the way india travels, and is favorite with almost everyone. Startup businesses have always played an important role in the global economy, but. This bangalore based company is known to be indias biggest startup. Oct 07, 2015 business model canvas of ola cabs by akshay nahar 1. Ola cabs has been instrumental in shaping the indian platform business landscape in a big way. Uber is the worlds largest cab company, yet they dont own a single vehicle. Mar 26, 2018 these include lyft and juno in the us, chinese didi chuxing, indias ola cabs, malaysias grab and dubais careem. Ola aims to use technology to shake up and dominate the carforhire and wider transportation market in the. Ola provides all kind services ranging from economic to luxury.

It acts as a facilitator in providing cabbooking services. Ola, indias most popular mobile app for transportation, integrates city transportation for customers and driver partners onto a mobile technology platform. Business model of online cab aggregators in indiamarketing. They partner with private taxi owners, provide modern technology and processes for booking, dispatch etc. Radio cabs business emerged in india with mega taxi. Ola cabs is a taxi service that was started in 2010 in mumbai to solve the citys transport woes. The online cab aggregators generated revenue through a payforperformance model. Ola operates like a market place similar to the business model of ecommerce players like amazon, snapdeal and flipkart. Ola cabs is the trade name for ani technologies private limited. Set your own ride terms, create cost centres, and control budget allocation. The market made a transition from owned fleet to a fleet aggregator model where anyone could own a car and become an entrepreneur in fact, ola cabs conducted a driver mela in pune and bangalore to. Uber porters five forces analysis researchmethodology. Ola cabs book a city taxi to your destination in town. How does ola make money was the question of choice many people had when ola raised massive amounts of venture capital at its whim, ola is that blue eyed boy of the indian startup ecosystem that zomato once was.

Ride out of town at affordable oneway and roundtrip fares with olas intercity travel service. Being one of the largest ridesharing companies, ola is here to rule in the cab service business through its innovative and hitech mobile. Ola performs several business meetings with the heads of various organizations where they promote ola and convince corporate managers and employees to use ola cabs for their business travels. Ola cabs business opportunity ola cabs is a car rental company based in bangalore, india. Marketing strategy of ola cab ola cab marketing strategy. Olas offerings on its platform range from affordable ac cabs. But in 2003 the radio cabs business emerged as oneof. The contact number of the main office of ola cabs is. Things mentioned in this ppt is purely based on our understanding and research.

The ola app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across bikes, autorickshaws, metered taxis, and cabs, enabling. Ola is indias first and largest aggregator of cabs,it is the result of brainstorming idea of 2 iitians bhavish aggarwal and ankit bhati. Ola connects drivers and commuters through a mobile application. Ola and uber, both are just following the strategy for expanding their business operations and gain customer base in india and around the world. Iosr journal of business and management iosrjbm, vol. Olauber require very low capital investment as they dont buy cars. The rated offered are cheaper than the conventional cab services like meru cabs by 30% challenges cheaper transportation easily available in india unlike usa local competitors willing to replicate uber model and provide cheaper fares. Meanwhile ola was following a different model by associating with cab. Ola started back in 2010 and had the first mover advantage in comparison to its competitors which started very late in the segment. Everyone can attach car to ola and can earn in every city of india where ola is available. Ola success story full form, story, founder, business model. Comparative study of service quality of uber and ola.

Develop a taxi app as per your business model by rakhikashyap779 what is the business model of uber oblique business model case illustration download table a look at. Customers can book their cabs through the website, call centre or the popular app. Also, it segments customers on the basis of customer income profile such as ola luxury, prime, ola share, autos. Ola business model they partner with private taxi owners, provide. Case study ola funding, ola vs uber market share, and founders.

Pdf success story of a startup a case study of ola cabs. Business model canvas of ola cabs by akshay nahar 1. In terms of capital investment, online cab aggregator startups like uber and ola required little capital investment to set up the business. Appx 5 billion usd how does ola make money revenue model of ola. Aggregator, introduced ola appbased taxi and auto services around same time. Ola was founded in the year 2010 by the company called ani technologies private limited. Join researchgate to find the people and research you. They set up the firm in january 2011 with its operation limited to mumbai only. Started by bhavish aggarwal and ankit bhati, the company now provides taxi services in over 100 cities across the country. How does ola make money business model of ola cabs.

Non driving partner ya fleet operator apni gadi hai to. Ola was founded in dec 2010 by bhavish aggarwal and ankit bhati with a mission to build mobility for a billion people. This research discusses the business model challenges faced by cag aggregator platform models in developing countries. Success story of a startup a case study of ola cabs. Apr 19, 2020 ola cabs is currently not earning any profits, but the business model of ola cabs is currently exercising on the strategy of capturing the market and tapping the potential of a lot of indian commuters by providing different services like local transfers, outstation travel and full dayhalf day rentals thereby catering to the variegated demands. Shifting of consumers towards convenience creates huge demand. The business model of taxi aggregators has intelligently woven solutions to address the. Founded as an online cab aggregator in mumbai, ola is now based in bangalore.

Choose from a range of ac cabs driven by top partners, available in 1 hour or book upto 7 days in advance. Lets move on to the business model of ola now about ola, facts, funding, funders and founders. The companys strategy is to build reputation and market share by establishing our business offering as a viable alternative to existing taxi cab services in the area. In november 2014, ola diversified to incorporate auto rickshaws on a trial basis in bengaluru. Everyone can attach car to ola and can earn in every city of. Business model of ola 2020 how does ola make money.

Uber ola, the competition killer or the competition trigger. Jan 29, 2017 ola cabs business opportunity ola cabs is a car rental company based in bangalore, india. Case study ola funding, ola vs uber market share, and. Hey, friends, you may listen to the somewhere the name of uber and ola, both these companies are startup companies of online transportation network company. Ola business and revenue model how it works rethinking the european business model portfolio for the digital. The market made a transition from owned fleet to a fleet aggregator model where anyone could own a car and become an entrepreneur in fact, ola cabs conducted a. This business model of ola has now been changed into an appbased cab aggregation service. Lets move on to the ola business and revenue model now. Ola cabs fares can help your company save upto 60% on travel. The first indian cab aggregator company, ola has made availing cab services a smooth experience.

The company is based in bengaluru, karnataka, india and was developed by ani technologies pvt. Uber is an american startup based company and founded by travis kalanick garrett camp in the year of march 2009. Uber ola, the competition killer or the competition. The companys goal in the next year is pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. Segmentation, targeting, positioning in the marketing strategy of ola cab. Olacabs acts as a facilitator in providing cabbooking services to customers through multiple channels. Ola success story full form, story, founder, business. Our safety standards make sure that your employees.

Research scholar, aima, new delhi, india statement of originality the case study is the authors own work and has not already been presented, published or submitted for. Ola and uber, the two ride sourcing services in india, is their ability to digitally match supply. If you have never tried ola cabs, you can enter the following referral code. Olas revenue is growing at an average of 30% month on month fastest in its league and at least 2000 cars get added on the platform every month panindia.

Only those drivers with valid permits duly authorized and verified by transport authorities can sign up with ola and they could be either selfemployed or work for an. With these b2b tieups, ola earns a higher sales volume. The companys products and services, shifts in strategic focus and marketing. It is targeting to have on board a million driver partners. Olauber business model they partner with private taxi owners, provide modern technology and processes for booking, dispatch etc. How to start business with ola and uber in 2019 whitedust. Currently both uber and ola cabs are following the strategy of expanding their operations and gaining customer base in various cities in india. Challan payments, damage to car due to driver negligence, etc. Any existing licensed cab owner can work for ola cabs. Now it is the largest cabbooking service provider in india and provides service in. Technologybased platforms have been disrupting traditional businesses and rewriting the rules of the game.